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other people think we're talented, too.

Word on the street.

Mike Marrone

Senior Manager, Global Affiliate Acquisitions, CrossFit LLC

"We hired the Who's Your Addie team to help consult on and lead a nearly 12-month project to develop an intensive, multi-faceted Learning & Development tool to enhance the business, financial, and operational acumen of our current and prospective gym owners.

Who's Your Addie were incredibly professional, reliable, and accountable in exceeding the scope of the project and delivering the digital product and its ancillary resources on time and with zero integration issues with our organization's larger LMS platform.

I absolutely recommend Who's Your Addie for future large-scale (or small-scale) projects! They were awesome to work with! Thank you!"

Dr. Tamara Sweet

Director of Product Strategy, Honoris United Universities, Digital Division

"I highly recommend Who’s your ADDIE; they’re always the first team we think of when looking for strategic, learning, or marketing expertise on new projects.

Their work is always well-considered and polished, and they’ve demonstrated a strong commitment to both creative and strategic outcomes.

Most importantly, they’ve consistently delivered high-quality work on time — even under tight deadlines — and have proven to be a dependable and results-driven team.

Laura Milne

Head of Digital Education, University of Chester

“We worked with Who’s Your Addie during our major revamp of Moodle, our Virtual Learning Environment.

Our goals were to improve the visual look and feel of the platform, bring it into alignment with our institutional brand, and make it more user-friendly for staff and students.

WYA supported us, unstuck us from some preconceived ideas about what the platform needed to look like, and made some really excellent suggestions for improved practice.

The designs we received from them were useful to help communicate the impact of the project, and are now up and running for the coming academic year.

Professional and creative, they were a pleasure to work with.”

Rachel Charlick

Commercial Director at OPUS Pharmacy Services, UK

"It has been a pleasure working with Lizzy, Steph and the team. They really helped us understand our requirements and have been exceedingly supportive and responsive to our ever-changing brief! The content they have developed for us is both modern and intuitive. It compliments our branding as well as our company goals and values, and achieves our main aim of delivering a quality learning experience to delegates. We look forward to working with this wonderful team more and more in the future."

Dr Ian Proudfoot

Learning unit coordinator, SAMU, MSF (Doctors without Borders)

"It was a pleasure working with Lizzy and her team as they built for us a nine-module online course to be used as pre-study material for a series of matching online sessions.

The preparatory quote was clearly formatted, pragmatic and economical. Regarding the development of the content, despite the fact that none of the instructional designers were medically trained, the process was seamless, with effective communication with the module authors, resulting in a full course that has now run very successfully on two occasions with minimal subsequent adjustment."

Justin Greenwell

Founder, Civil PE Practice, US

"We partnered with Who's your ADDIE to migrate our extensive learning data — including question banks, technical content, and administrative frameworks — to a new, redesigned Moodle instance.

Their deep expertise in Moodle's affordances ensured a solid migration strategy that resulted in an excellent user experience. Beyond the migration, they also enhanced our instructional and multimedia design, resulting in courses that maximize learning and retention. Our learners have provided overwhelmingly positive feedback.

We continue to rely on Who's your ADDIE for ongoing improvements, as we are confident in the genuine care they put into delivering high-quality work."

JP van Wyk

Player Services Manager, South African Cricket Association

"Working with the WYA team has been an absolute pleasure. Our project centered around reviewing our LMS strategy and migrating to a new platform. Their expertise and professionalism elevated our product to new levels. Their commitment to clear communication, the meeting of deadlines, and going the extra mile made the entire experience that much better. I would highly recommend the WYA team."

Dr. Julie Walsh

Co-Founder & CEO of Metabolic Fitness

"We've been in business for almost 20 years and have hired many companies, but no partnership has been as valuable as our collaboration with Who’s Your Addie.

We hired them for an overhaul to our existing site and they've have been instrumental to bringing our vision to life. They helped us refine our branding, build a seamless and engaging website, and so much more.

Their expertise in learning design has transformed our courses and greatly enhanced the learning experience for our students. They have a sharp eye for detail, a great sense of design, and an impressive ability to tackle complex topics with ease.

Beyond their brilliance, they are wonderful people who are lovely to work with. After more than a year of working together, they continue to be a trusted and innovative partner, always ready to help us navigate new challenges. We couldn’t recommend them more highly!"

Kiana Stringfield

Co-founder and President of AKOMAKONNECT, USA

"As Co-founder & President of AKOMAKONNECT, I can't recommend Who's Your Addie highly enough for their exceptional work on our children's e-learning course. Our team was new to the Learnworlds platform, but Who's Your Addie made the process remarkably smooth and easy to understand.

Their team was an absolute pleasure to collaborate with – energetic, communicative, and truly invested in our success. We received regular, detailed updates, and they expertly translated our initial concepts into a clear and actionable course design. Their ability to perfectly capture our vision was truly impressive.

From the outset, it felt like the ideal partnership. Who's Your Addie worked with impressive speed and efficiency, maintaining excellent organization throughout. Thanks to their comprehensive templates and guidance, we now feel completely confident in our ability to independently complete the remaining stages of the project.

For anyone seeking a brilliant, wonderful, and highly effective team, Who's Your Addie is the perfect choice. We wholeheartedly recommend them! Thank you for all that you do. We certainly hope to work with you again in the future."

Coach Bridget Thomson

Owner, The Academy of Diving and Offshore Medicine

"It is a gift to translate all the detail I sent into something as functional as the product WYA designed for me!

I have so enjoyed this journey with them and how they have understood the brief and way forward. It has been inspiring and refreshing and given me some hope that all our dreams may come to fruition. I have not had this close out with any other company. My heartfelt thanks to WYA for the work you have done."

Saskia Haafkes

Co-Founder at Lysna, Netherlands

"We would definitely recommend Who’s your ADDIE. Because of the expertise you have, the way you connect and build trust. The way you communicate and build on our needs. And the way you managed the process towards the result. Great value for money! Both Marianne and myself find you so competent and yet very humble. Truly a safe pair of hands."

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